Reaching employees and stakeholders
A tailor-made change communication integrates all components of change - it is much more than just a status update, it prepares, promotes interactive dialogue and enables transformation with the involvement of all stakeholders.
... that only 20% of all employees think they are insufficiently informed about far-reaching projects, but 60% of all employees have missed the message "What does it mean to me"?
... that complex issues can be explained simply with the help of Scribble videos - without marketing agencies or extravagant programs?
... that you should emphasize agile working methods more strongly when communicating with future applicants, as these are becoming increasingly important in searches, especially for applicants between 16 and 30 years of age?
Change communication is the driver of efficiency in the context of change. Successful transformations begin with change communication in order to take employees on board, it promotes understanding, creates trust in the new, communicates concepts and motivates in the long term.
Projects experience difficulties in conveying credible messages or are confronted with the perception that communication is a self-runner that does not have to be adapted to different information needs.
Our approach to change communication is based on the KISS principle: "Keep it smart and simple". The balance between smart messages, expressive images and change formats is the main driver of successful communication on an emotional level. The use of digital media, the focus on interactive dialogue and the integration of sponsors and other stakeholders are part of our recipe for success.